London, October 2009: Having had long standing relationships with GE Healthcare's corporate PR and life sciences marketing communications teams, when GE prepared to announce the launch of a $250 Million Healthymagination Fund and wanted to ensure coverage in healthcare, life sciences and financial media they came to College Hill for support in media outreach across Europe. This exciting development for GE was announced by CEO Jeff Immelt in New York and the announcement was distributed worldwide by GE. Simultaneously, the release was issued to a tailored distribution list targeting the top trade media in North America, Europe and Asia and personally followed up with the key publications. In addition, College Hill carried out language specific outreach in both German and French.
Using a wide network of media contacts, College Hill was able to arrange several personal interviews with GE's spokespeople and achieved over 25 pieces of high quality media coverage in publications including BioCentury, Clinica, Biotech Finance, Pharmaceutiques, Dow Jones Venture Wire and European Hospital.
For more information on Healthymagination, please visit GE Healthcare-Product Technology-Healthymagination News.
For further information:
Lynne Trowbridge, Partner
+44 (0)20 7457 2020