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College Group to rebrand as Instinctif Partners

College Group to rebrand as Instinctif Partners

3 February 2014: Global business communications consultancy, College Group (including leading brands College Hill, The College, College Public Policy, Policy Action, Green Issues Communique, Stockheim Media and Instinctif) announces that it is today rebranding and unifying its business operations under one single brand – Instinctif Partners.

This move sees all its operations – 20 wholly owned offices across 12 countries – take up the new single brand with a distinctive and refreshed new positioning. 

This change will take effect from today, and operationally will be rolled out throughout the whole organisation during the month of February. It coincides with the company’s London office move from Royal Mint Court to 65 Gresham Street, London, EC2V 7NQ.

Commenting on the change, Richard Nichols, CEO, said:

“This is a pivotal moment in our journey to becoming one of the world’s most successful international business communications consultancies, and reflects the significant growth and progress we have achieved in recent years. Indeed after recording double digit revenue growth in 2013, we have just enjoyed another record year.

“We recognise that in an ever-changing corporate world, the needs and concerns of our clients are also changing. We know reputations are more vulnerable and complex, traditional audiences are fragmenting, and new influential voices are multiplying in number and form.  We are increasingly working across our various specialist practices and across geographies for many clients, as they seek strategic counsel from a single firm capable of interconnecting financial and corporate communications, government relations and public affairs, employee and customer engagement, and research disciplines. We now deliver this under a single brand.

““Instinctif” is a brand that we believe will work very well for us. It implies everything we are about: investing our insight, intelligence and understanding to help our clients increase their influence in a challenging world, allowing us to inform and enhance their reputations.

“Our collaborative partnership model, enhanced by a single distinctive brand, will also help our clients grow and prosper by connecting our deep rooted specialist communications skills to market leading insights, creativity and digital capability. By bringing all 20 worldwide offices together as Instinctif Partners, I am confident we will be better able to serve our clients, and this reflects our ambitions to see further international growth in key global financial and business markets.”



Instinctif Partners  
Richard Nichols, CEO
+44 (0)20 7457 2020


Notes for Editors:

Instinctif Partners

College Group will unify all of its operations under the one single brand, Instinctif Partners. The only exception to this will be the award winning strategic insight consultancy, Truth, which will retain its own unique identity.

The College Group will transition to its new brand and positioning over the course of February and March 2014. For operational reasons, and to take account of the Chinese New Year celebrations, both Stockheim Media and PR People will start their transition towards the end February.

Instinctif Partners is a leading International Business Communications Consultancy with areas of expertise including Capital Markets, Corporate Affairs, Public Policy, Engagement, Life Sciences, Content and Creative, Strategic Insight and Research.

Instinctif Partners currently employs 400 people, in 20 offices, across 12 countries. We are backed by funds managed by Vitruvian Partners LLP (“Vitruvian”), an independent private equity firm which specialises in middle market buyouts, growth buyouts and growth capital investments in the United Kingdom and Northern Europe. Vitruvian focuses on investing in ‘dynamic situations’ in industries characterised by growth and change such as information technology, media, telecoms, financial services, business services, healthcare and leisure. Vitruvian is now investing its second fund of £1 billion which closed in December 2013.

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