London, UK - 4 January 2018 - The life sciences team at International business communications consultancy Instinctif Partners welcomes the launch of a new guide to help bioscience companies communicate their R&D clearly and effectively to investors and the public.
Drawing on its decades or experience of advising public and private biotech companies in the UK and globally, Instinctif Partners was part of the core team that developed the guide which has been published today by the UK BioIndustry Association (BIA).
Communications is and will continue to be critical to sustaining confidence in the life science sector, especially in the context of new banking regulations, MiFID II. Central to the guide are four best practice principles that both public and private bioscience companies should follow to ensure high-quality communications: be well prepared; be consistent; be fair, balanced and understandable (clear); be mindful of the impact on members of the public to whom it is personally relevant.
It is an update of previous BIA guides published in 2001 and 2006. The latest version addresses new forms of communication and research practice that have emerged since the previous version. The guide and a library of resources can be found on the BIA website - click here to download. New resources will be added to keep the guide relevant and up-to-date.
BIA Board Member and Instinctif Partners Managing Partner, Sue Charles, said: “Whilst the general principles of good communications remain the same, with the increased speed of communications, the broad reach of evolving digital platforms and the changing practices of media outlets, it is critical that companies develop robust communications policies and practices. Clearly demonstrating progress and mapping future milestones helps establish credibility and contributes to value creation.”
A copy of the BIA press release launching the guide is available online at https://www.bioindustry.org/news/press-releases.html.