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Adam Denning, Former Assistant Technical Advisor to Bill Gates, Appointed as Non-Executive Director

Adam Denning, Former Assistant Technical Advisor to Bill Gates, Appointed as Non-Executive Director

London, 3 February 2020: Feedback plc (AIM: FDBK, "Feedback" or the "Company") is pleased to announce the appointment of Adam Denning as non-executive director of the Company with immediate effect. As former Assistant Technical Adviser to Bill Gates, he brings extensive software delivery skills to Feedback as roll-out of its secure, encrypted medical communication app for clinicians, Bleepa™ continues to gain momentum.

Adam currently serves as a non-executive director of Droplet Computing, an app containerisation startup, and as managing director of Logical Operators Limited, his own consultancy firm. Previously, he spent 25 years at Microsoft Corporation in various roles. From 2011-2017, he was a Partner Group Program Manager. In this role, he reported directly to the Corporate VP of the Windows platform, leading an international team of over 100 people and executing updates to Windows to deliver new customers. Before then, from 1999-2001, he served as an Assistant Technical Advisor to the Executive Office, presenting “demo days”, where he would demonstrate internal and external technology to Bill Gates and attending all of his product reviews.

Rory Shaw, Chairman of Feedback, commented: "Adam has exceptional experience within the technology industry, especially in relation to project management and delivery, from his time at Microsoft. He brings valuable strategic input at an important time for us as we anticipate the commercial roll-out of Bleepa™. We are very pleased to have him join the Board."

Adam Denning added: “Feedback’s technology has real potential to solve many of the issues faced by doctors and healthcare professionals on a daily basis around the world. The commercialisation of the Company’s flagship product, Bleepa™ is especially exciting and could make a significant difference to how doctors and nurses can treat their patients.”

In accordance with Rule 17 and Schedule Two paragraph (g) of the AIM Rules for Companies, Adam Michael Denning, aged 59, is currently a director of Logical Operators Limited and APPUX Limited (trading as Droplet Computing).

About Feedback plc -

Feedback plc (AIM: FDBK) is a specialist medical imaging technology company providing innovative software and systems, through its fully-owne trading subsidiary, Feedback Medical Limited. Its products advance the work of radiologists, clinicians and medical researchers by improving workflows and giving unique insights into diseases, particularly cancer.

Feedback has launched Bleepa™, a new secure, encrypted medical communication app for clinicians accessible through smartphones, tablets and desktops that facilitates rapid clinical messaging and review of medical grade imaging for all members of a clinical team, directly from a hospital Picture Archiving and Communications System (PACS). For more information on Bleepa™, see

Issued for and on behalf of Feedback plc by Instinctif Partners.
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Melanie Toyne-SewellManaging Partner