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College Hill Life Sciences Survey Finds External Communications Support Considered "Necessity, Not a Luxury"

London: Despite the global economic recession, nearly two-thirds of Life Science companies either plan to increase or maintain their spend on strategic external communications in the coming year, with a growing reliance on new communications channels. A recent survey by College Hill Life Sciences found that 30 percent of life science companies planned to increase their communications budgets during the next 12 months, while 28 percent will keep them unchanged. 38 percent of decision makers indicated communications budgets will be reduced, while the remaining 4 percent said that they were undecided. A parallel College Hill Life Sciences survey, conducted through online business media site LinkedIn, found that 54% of Life Science executives responsible for marketing, sales and communications said they are more likely to include social media alongside traditional media campaigns in their 2010 marketing plans than other tactics.

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GE Launches $250 Million Healthymagination Fund

London: Having had long standing relationships with GE Healthcare's corporate PR and life sciences marketing communications teams, when GE prepared to announce the launch of a $250 Million Healthymagination Fund and wanted to ensure coverage in healthcare, life sciences and financial media they came to College Hill for support in media outreach across Europe. This exciting development for GE was announced by CEO Jeff Immelt in New York and the announcement was distributed worldwide by GE. Simultaneously, the release was issued to a tailored distribution list targeting the top trade media in North America, Europe and Asia and personally followed up with the key publications. In addition, College Hill carried out language specific outreach in both German and French.

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College Hill Welcomes New Addition to Life Sciences Team

London, Manchester, San Francisco, Munich: College Hill, the International business communications consultancy, welcomes Rachel Smylie to its Life Sciences team. Rachel joins College Hill as Executive Assistant, supporting the Managing Partner, Sue Charles, and the global life sciences team in all offices.

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Dr Lynne Trowbridge Promoted to Senior Account Director at College Hill Life Sciences

London: The Life Sciences team of International business communications consultancy, College Hill has announced the promotion of Dr Lynne Trowbridge to Senior Account Director.

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College Hill Wins Imperial Innovations

London: Following a four-way process, College Hill has been appointed by Imperial Innovations Group plc to manage its financial and corporate communications in order to raise awareness of the Group's rapidly growing reputation as a technology commercialisation and investment leader.

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College Hill Ranked 10th Largest Healthcare Consultancy in PR Week Healthcare League Table

London: College Hill, the international business communications consultancy, is pleased to have been ranked 10th in PR Week’s analysis of the top 25 UK Healthcare agencies, based on 2008 gross revenues from its healthcare PR work by the College Hill Life Sciences sector team.

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College Hill Appointed By the British Council to Support Darwin Now

London: The life sciences team of College Hill, the international business communications consultancy has been appointed by the British Council to develop a PR programme for its Darwin Now campaign, following an invitation to tender and a competitive pitch.

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College Hill Life Sciences Expands Public Relations Client Base and U.S. Team

San Francisco: The Life Sciences team of College Hill, the international business communications consultancy, announced today that it has expanded its client base and bolstered its team in the U.S. During the first quarter of 2009, several organizations in the biotechnology sector selected College Hill to develop and execute strategic public relations campaigns in the U.S. Among these organizations were Cyntellect, Inc., a leading provider of microplate-based cytometry systems for in situ cellular analysis and purification, and Altair Therapeutics, Inc., an emerging biopharmaceutical company developing novel therapeutics to treat human respiratory diseases.

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College Hill Appointed By London South Bank University

London: College Hill has been appointed by London South Bank University (LSBU) to develop an integrated public relations, public affairs and crisis communications programme, following a competitive pitch. 

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College Hill Life Sciences Extends Healthcare Offering with Senior Hire

London: The Life Sciences team of International business communications consultancy, College Hill has extended its healthcare offering to the pharma industry with the appointment of Dr Lynne Trowbridge.

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College Hill Expands in the U.S.

San Francisco and London: College Hill, an international business communications consultancy headquartered in London, announces the opening of an office in San Francisco. The new office will have a strong focus on the life sciences sector, providing a U.S. service both for College Hill’s international life sciences clients as well as expanding its U.S. client base.

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College Hill Appointed by Abraxis to Support its Launch of ABRAXANE® into Europe

London: College Hill's Life Sciences team has been appointed by Abraxis Bioscience (NASDAQ: ABII) to support the European launch of its product ABRAXANE®, with initial focus in the UK and Germany. College Hill's remit includes both corporate and product-based public and media relations.

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College Hill Appoints Donna Zurcher as Managing Director

London: College Hill has announced the appointment of Donna Zurcher as Managing Director.

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College Hill Announces Promotions Within its Life Sciences Team

London and Munich: College Hill, the international business communications consultancy, has announced several promotions in its Life Sciences team in London and Munich. Katie Odgaard, Holly Griffiths and Dr Robert Mayer all move up from Junior Account Manager to Account Manager.

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College Hill, Life Sciences' Lorna Cuddon Voted One Of British PR's Brightest Stars Under 29

London: College Hill, the international business communications consultancy, is proud to announce that Lorna Cuddon, Associate Partner, has been voted this year as one of Britain's brightest stars in the UK PR industry.

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Senior Promotions Strengthen College Hill's Life Sciences Team

London: College Hill, the international business communications consultancy, has announced two promotions in its Life Sciences team in London. Lorna Cuddon moves up from Account Director to Associate Partner and Tony Stephenson moves up from Senior Account Manager to Account Director.

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College Hill Ranked 9th Largest UK Healthcare Communications Consultancy

London: College Hill, the international business communications consultancy, has recently been ranked 9th in PR Week's analysis of the top 25 UK Healthcare agencies, based on gross revenues from its healthcare PR work by its life sciences sector team.

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College Hill Expands Life Sciences Communications Team

London: College Hill has recently appointed three new members, Rebecca Walker, John McIntyre and Julian Chong to its Life Sciences Team.

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Promotions Announced in College Hill’s Life Sciences Team

London, Manchester, Munich: College Hill has recently promoted four members of staff in it’s Life Sciences team in recognition of their achievements over the past year. Justine Lamond and Kathryn Robertson move up from Junior Account Manager to Account Manager with Holly Griffiths being promoted from Senior Account Executive to Junior Account Manager and Claire Mosley from Account Executive to Senior Account Executive. All members of the team joined the Company in 2006.

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College Hill Appointed by Index Ventures for Life Science PR

London: College Hill’s Life Sciences team has been appointed by Index Ventures, Geneva, Switzerland to develop and implement a PR programme to raise the profile of Index as a leading venture investor in the life sciences arena globally, in particular amongst the pharmaceutical industry, innovators and within the venture capital community.

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College Hill Clients Recognised at Scrip Awards 2007

London, Manchester, Munich: Clients represented by College Hill’s Life Sciences team, the leader in life science PR and communications, had a strong presence at the 3rd Annual Scrip Awards ceremony held on 4th December at the London Hilton on Park Lane. Three clients (Ablynx, HRA Pharma and Oxford BioMedica) were shortlisted for six nominations. On the night, Oxford BioMedica, a leading UK-based gene therapy company, won the Licensing Deal of the Year award.

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Northbank Appointed by Cyclacel for European PR and IR

London, Manchester, Munich: Northbank Communications, the full service PR and marketing consultancy focused on science-based companies, has been chosen by Cyclacel for a PR and IR programme to raise the Company's profile and build relations with the European investment community.

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Northbank Communications Announces Appointment of New Account Executive

London, Manchester, Munich: Northbank Communications Limited has expanded its team with the appointment of Lauren McConville as Junior Account Executive. Lauren will be based in Northbank's Munich office.

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Northbank Communications Strengthens Team with Four Promotions

London, Manchester, Munich: Northbank Communications, the full service PR and marketing consultancy focused on science-based companies, has announced four promotions. Ben Routely moves up from Account Manager to Senior Account Manager. Katie Odgaard moves up from Senior Account Executive to Junior Account Manager. Dr Robert Mayer and Holly Griffiths move up from Account Executive to Senior Account Executive.

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Conveying Strategic Messages

Before any company starts publicising itself and its offerings, it is crucial that it knows exactly what it is going to communicate. This may seem like "re-stating the obvious" but a quick look around many industries, including the life sciences, will show that many companies have websites, press releases or other public facing materials where the messages are confused or the positioning of the company is unclear. This is often especially true for companies communicating in a language other than their native language.

 

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