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GE Healthcare

How do we simplify the complex messaging behind a business?

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Challenge

To simplify the complexity and messaging behind GE Healthcare’s $4 billion life sciences business. Globally communicate their offerings to generate significant commercial interest.

Action

We developed messaging and visual concepts to reinforce the core messages and provided implementation guidance to make them come alive. We drove dissemination of the new messaging through multiple direct channels and via GE Healthcare’s global communications network.

Result

We created focused messages that simply explained what they provide to the life sciences industry.