To identify emerging growth areas within the women’s health space and to help our client understand how to become a major player in that sector. Our client had identified the opportunity to capitalize on the growing penetration of health products for women, and we were commissioned to unpack what it means to be a woman across Europe and Canada.
We aimed to develop a strategy to drive revenue, based on the growth of this already popular space. We interviewed beauty experts and fashion consultants, gender studies academics, through to gynecologists, and reviewed leading retail spaces and content. We created a map of this space, outlining several emerging territories with growth potential.
Our research led to the re-purposing of many of our client’s existing brand identities and communications to expand their reach into the target audience. Our strategic development plan is now used as the benchmark for all business opportunity assessment.